I provide branding and design services for organizations looking to increase their brand awareness and raise their brand quality. My design background touches all aspects of organizational design including print, web, and application mediums. I take a holistic approach to branding and design to bring the big picture to light and achieve organizational goals.
Listening to my clients and getting an understanding of their business objectives is the first thing I do before starting the design process. Clean and simple are my guiding design strategies.
I believe that having a strong brand identity is the foundation of visual communication. If the consumer gets the message loud and clear, the branding has done its job.
Open and honest communication is important to me. When multiple parties work together on a project, communication is a key factor in delivering a successful project. I am a team player and I greatly enjoy working with others.
Act as the creative lead for all company design and user experience work in both print and web mediums. Design and implement custom responsive themes for clients for many different CMS systems. Establish brand guidelines and strategy guidance to help deliver a cohesive brand experience for clients.
Provide overall brand strategy guidance and direction for the organization. Create marketing and sales materials to accelerate growth and relay brand priorities. Improve overall design aesthetics and usability of main platform for application platform users.
Created custom themes for client sites from the ground up and implemented them for many different CMS systems. Worked with the engineering team to improve the user experience for custom modules created in house. Designed product logos, email campaigns, and print media for clients. Some of the clients included the United Nations Public Administration Network (UNPAN), The City of Cape Coral, Florida, The Pocono Mountain School District in Pennsylvania, Universal Technical Institute (UTI), Laborers’ International Union of North America (LiUNA), American Society of News Editors (ASNE), Srixon/Cleveland Golf, and Blue Sombrero, LLC.
Developed custom web applications using Microsoft .NET. Worked with the senior software engineers and the chief technology officer (CTO) to help develop and test custom web applications to use in healthcare management systems. Assisted the lead animator as needed with animation tasks.
Worked with the executive team and customers to develop themes using DotNetNuke (DNN), a web content management framework based on Microsoft.NET. Create themes and set up the information architecture for UMIX, an online community for dining, shopping, and other nightlife events that allowed users to earn rewards points for completing various site activities.
Assisted the director of public relations with day to day operations. Designed and maintained the organization website. Helped coordinate and assisted an annual diplomatic event, the International Consular Ball and other organizational events.
Worked with the audit teams to research and identify areas of the business that were prone to human errors. Provided analysis audit reports with efficiency solutions to improve overall company workflow. Traveled to branch offices to observe the company employees as they worked and helped identify and manage various areas that presented a risk to the company.