I provide branding and design services for organizations looking to increase their brand awareness and raise their brand quality. My design background touches all aspects of organizational design including print, web, and application mediums. I take a holistic approach to branding and design to bring the big picture to light and achieve organizational goals.
Listening to my clients and getting an understanding of their business objectives is the first thing I do before starting the design process. Clean and simple are my guiding design strategies.
I believe that having a strong brand identity is the foundation of visual communication. If the consumer gets the message loud and clear, the branding has done its job.
Open and honest communication is important to me. When multiple parties work together on a project, communication is a key factor in delivering a successful project. I am a team player and I greatly enjoy working with others.
Provide overall brand strategy guidance and direction for the organization. Create marketing and sales materials to accelerate growth and relay brand priorities. Improve overall design aesthetics and usability of main platform for application platform users.
Act as the creative lead for all company design and user experience work in both print and web mediums. Design and implement custom responsive themes for clients for many different CMS systems. Establish style guide and provide brand strategy guidance for clients.
Created custom themes for client sites from the ground up and implemented them for many different CMS systems. Worked with the engineering team to improve the user experience for custom modules created in house. Designed product logos, email campaigns, and print media for clients.
Developed custom web applications using Microsoft .NET for clients. Designed custom themes for client applications. Maintained and enhanced existing company branding and designs.
Designed and created the corporate website. Maintained and enhanced existing company branding and designs.
Researched and studied internal company workflow and provided information analysis audit reports. Optimized internal processes for better efficiency and greater overall return on investment.