The CEO of NetVendor hired me as a design consultant to improve the company brand aesthetic since it hadn’t been updated since 2011. The work involved creating new brand colors, establishing new brand guidelines and redesigning a responsive website.
I worked closely with the executive team to get feedback and deliver a satisfying outcome. Then the project expanded into enhancing vendors' enrollment functionality, improving NetVendor platform usability and creating new compelling marketing materials.
The NetVendor team thought the brand visuals were a little outdated and did not communicate the company’s message effectively. They wanted the brand to convey a sense of integrity and reliability but still feel innovative and modern.
After a few meetings with the executive team, the team decided that we wanted to keep the geometric looks of the logo but would like to improve the color palette to enhance the brand's message and personality better. The end result created the foundation of brand consistency across the organization and here you can see the progress that led to the final logo.
After we finalized the brand colors, we went on to update the company's public website. I redesigned and helped the engineering team implement the front-end layouts.
