Background

NetVendor is one of the leading providers of vendor risk management and insurance tracking solutions for the property management industry. It is a cloud-based vendor risk and compliance management platform. The company has been working in the vendor management and compliance sector for over a decade. They are recognized and trusted by leading property management companies nationwide including Greystar, Alliance Residential, Pinnacle, Zillow and more.

The CEO & Founder of NetVendor wanted to refresh and improve the overall brand aesthetic since it hadn’t been updated since 2011. The project started with a carefully chosen new color palette for the brand, leading to redesigning of the company website, enhancing vendors enrollment functionality, improving NetVendor platform usability and creating new compelling marketing materials.

As the only designer and creative consultant, I took part in all phases of the project from providing overall brand strategy to improving design aesthetic and usability of the NetVendor platform. I worked closely with the executives and engineers to ensure that we achieved our goals which led to the company acquisition. The company was acquired by Greenridge Growth Partners, an Austin, Texas-based private equity firm, on November 11, 2021.