Coastal Life Home Inspections was a home inspection company that offers complete residential inspection services in DelMar, Delaware. The company changed its name to LH Home Inspections which I created a new visual identity for in 2022.
Coastal Life Home Inspections was founded in 2022 and was looking to create a visual identity for the company. These brand elements included logo, color palette, typography, business cards and a website.
During the deep-drive conversation with the client, we went through the brand worksheet with questions so we had the same understanding of the company background, goals, personality and competitors. The client was easy to work with and we were able to finalize the logo, color palette, typography and website in the first round of design. In the second round, we got the business cards printed and launched a website.
Coastal Life Home Inspections
2023
The logo is the combination of a logomark and a logotype. The logomark could be used separately as a shorter version of the logo for an easily recognizable symbol.
Logomark is the most recognizable part of a logo and it could be used separately for an easily recognizable symbol in certain contexts such as favicon or avatar.
The brand color palette is inspired by the coastal nature in DelMar, Delaware where the company is founded.
The Coastal Blue and Coastal Green are the most dominant colors that create a memorable and consistent quality for the brand.
The Coastal Gray and Coastal Red are the secondary colors. The Coastal Red can be used to create distinctive highlights when a hint of color is required to obtain the desired effect.
The extended color palette of tints, tones, and shade can be used to support the main color palette.
There are two font families used across the Coastal Life Home Inspections with the legibility in mind.
Simple design of business cards with distinctive highlights color of Coastal Red and Coastal Green.
The example of how the logo could be used on a company uniform or business promotional items.
With the limited budget, we decided to create a one-page website with a sliding menu coming in from the right side. After clicking on each menu link, the page will jump to each section.
