Project

Blue Sombrero was a leading provider of online registration, custom website design and club management services for youth sports organizations across more than 40 states nationwide.

As the company grew, their services were growing as well. To help transform customer experiences and keep the company focused, Blue Sombrero had a strategy to differentiate their services into four products offering. This helped in setting a clear strategy for the teams and prioritizing their time and resources.

• SombreroREG - Club management tools such as online registration, team building, tryouts, volunteer sign up, emailing and reporting.
• SombreroWeb - Web design service with flexible content management system and hosting.
• SombreroPAY - A platform to send invoices and collect payments such as tournament fees, coaching fees and team fees.
• Club Store - Online Club Store integration for youth soccer club's website with the entire Eurosport inventory and earn cash back with every purchase made.

I worked with the CEO and Founder of Blue Sombrero to design the product logos and print materials to promote their products.